Small business owners wear many hats, from managing finances to planning marketing campaigns to handling payroll, tackling paperwork, greeting customers, and making leadership decisions every single day.
Danville is full of these passionate, hardworking entrepreneurs who choose a different path from the traditional 9–5. From bookstores and breweries to bistros and boutiques, the City of Danville is powered by a vibrant mix of small businesses that give the community its character. In fact, more than 100 small businesses are located within the River District, Danville’s historic downtown, alone.
Investing in home
The Danville Office of Economic Development & Tourism (DOEDT) is committed to supporting these businesses at every stage, whether they are just getting started or looking for new ways to grow. During National Small Business Support Month in May, the City of Danville celebrates the women and men who choose to plant their roots and pursue their dreams in Southern Virginia.
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Since 2024, DOEDT has hosted an annual six-week marketing boot camp designed to equip small business owners with practical tools to succeed in today’s digital landscape. The program covers visual branding, videography and photography, communications, and advertising, and is led by Letterpress Communications, a Virginia-based marketing consulting firm.
Reflecting on the program’s success, Samantha Bagbey, DOEDT project manager, said, “Each time we host a workshop, I find myself amazed at the continued engagement in our community. We are extremely fortunate to be able to offer all small businesses within the Danville city limits opportunities to access this type of training and workshop free of charge.”
To make professional development even more accessible, DOEDT recently introduced a quarterly Sunday marketing series. The program is designed for entrepreneurs juggling busy weekday schedules.
“Our goal is simple, to meet our business owners where they are,” Bagbey said.
Topics range from branding and website performance to seasonal and holiday marketing strategies, ensuring owners can immediately apply what they learn.
Since the launch of these marketing programs, more than 40 business owners have taken advantage of the opportunities.
Local voices, real results
Local entrepreneurs say the impact is real.
“Participating in this marketing workshop has been a transformative experience for both our business and our community,” said Karen Johnston, owner of Karen’s Hallmark Shop. “I’ve gained invaluable insights into effective strategies that not only enhance our brand but also foster local connections and support. I sincerely recommend these classes to anyone looking to elevate their marketing skills and make a positive impact.”
Shea Douglas, co-owner of LOV3 Clothing Line, added, “As a small business, every bit of knowledge truly makes a difference. The tips and strategies I continue to learn have a significant impact on our growth. I’m grateful for the chance to learn without the financial stress that typically comes with these types of classes.”
Marketing is one piece of the puzzle. DOEDT also offers a six-week financial literacy program, an annual procurement summit, customer service trainings, ambassador workshops, and more, ensuring business owners have support from multiple angles for any unique need or interest.
