The year was 1933, and America was deep in the Great Depression. In a small Virginia town, an actor named Robert Porterfield had an idea: trade theatre tickets for produce and goods. That radical concept became Barter Theatre, the nation's longest-running professional theatre, and it's still producing shows in the same Abingdon location where it all started.
Nearly a century later, this theatrical institution continues to offer something increasingly rare in American entertainment: a true repertory theatre experience where professional actors perform multiple productions throughout the year. With roughly 20 titles produced annually, audiences can catch a classic drama one weekend and a family musical the next, all featuring the same talented company.
A Different Way to Experience Live Performance
Most theatres operate on a single-show model. You buy a ticket, see one production, and wait for the next. At Barter, the experience is different. The repertory format allows multiple productions to run throughout the season, giving audiences the chance to enjoy a variety of shows during a single visit to Abingdon.
That approach creates something special. The same actors who move audiences in an evening drama might delight families in a children's matinee the next day. It's a testament to the talent and versatility of Barter's Resident Acting Company and one of the things that makes every visit unique.
The repertory model also brings an incredible range of stories to the stage. From crowd-pleasing musicals and beloved classics to thought-provoking dramas and productions designed especially for young audiences, Barter offers theatre experiences that entertain, inspire, and spark the imagination.
Professional Quality in the Virginia Highlands
Professional theatre is often associated with major cities and large cultural centers. Barter Theatre brings that same level of artistry to the heart of Southwest Virginia, welcoming audiences from across the region and beyond to experience exceptional live performance in a uniquely Appalachian setting.
Every production reflects Barter's commitment to excellence, featuring professional actors, accomplished directors, skilled designers, and dedicated production teams. That standard of quality has helped sustain the theatre for nearly a century and continues to inspire generations of theatregoers.
For visitors exploring the Virginia Highlands, Barter adds a rich cultural dimension to a region celebrated for its natural beauty and outdoor adventure. A trip to Abingdon can include scenic trails, local charm, and an unforgettable evening at one of America's most beloved theatres.
More Than Entertainment
Live theatre offers something no screen can replicate: the energy of a shared experience. Every performance unfolds in real time, with actors and audiences creating something unique together. No two shows are exactly alike, making each visit to Barter a one-of-a-kind experience.
For students and young audiences, that experience can be especially powerful. Seeing stories come to life on stage encourages imagination, empathy, and a deeper appreciation for the arts. For generations, schools and families have made Barter a part of their educational journey, introducing young people to the magic of live performance.
Barter also plays an important role in shaping the future of American theatre. Alongside beloved classics and audience favorites, the theatre is committed to developing and producing new works, helping bring fresh voices and contemporary stories to the stage while ensuring the art form continues to grow and evolve.
Planning Your Visit
A season at Barter is best experienced over time. Theatre subscriptions allow audiences to enjoy multiple productions throughout the year, from beloved classics and musicals to new works and family favorites. It's an opportunity to experience the full breadth of stories that come to life on Barter's stages.
Barter is also a popular destination for groups of all kinds. Whether it's a family gathering, school trip, church outing, or organizational event, live theatre creates shared memories and meaningful connections that continue long after the curtain falls.
Located in the heart of historic Abingdon, Barter is part of a vibrant arts and cultural community. Visitors can pair a performance with local dining, shopping, and sightseeing, turning a trip to the theatre into a memorable Virginia Highlands experience.
Experience Living History
Barter Theatre's story is one of resilience, innovation, and a steadfast belief in the power of live performance. For nearly a century, it has remained a cultural cornerstone of Southwest Virginia, bringing professional theatre to generations of audiences while staying true to the community spirit on which it was founded.
Whether you're a lifelong theatre lover or planning your first visit, Barter offers an experience unlike any other. The combination of professional artistry, repertory storytelling, and rich history creates memorable moments that can only be found on a live stage.
To explore current productions, subscription packages, and upcoming events, visit bartertheatre.com or call 276.628.3991. You can also connect with Barter on Facebook, Instagram, YouTube, and LinkedIn at @bartertheatre for the latest news, stories, and behind-the-scenes content.